Baidu was co-founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Rankdex, a method of hyperlink analysis. He set out to provide the best and most equitable way for people to find what they're looking for and built a company culture predicated on two principles: simplicity and reliability. Over the past 16 years, we have striven to fulfill our mission by listening carefully to our users. In order to provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology, optimized for up-to-date local tastes and preferences. Our deep understanding of Chinese language and culture is central to our success in our home market, and this understanding has allowed us to tailor our search technology for our users’ needs.